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Evidence Guide: SIRRMER007 - Design and install visual merchandising displays

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRRMER007 - Design and install visual merchandising displays

What evidence can you provide to prove your understanding of each of the following citeria?

Determine display requirements.

  1. Access and review a visual merchandising concept to determine display requirements.
  2. Determine display purpose and desired messaging.
  3. Identify scaling and spatial specifications and constraints that will impact display design.
  4. Access creative sources of information and research display trends to draw inspiration to inform display design.
Access and review a visual merchandising concept to determine display requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine display purpose and desired messaging.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify scaling and spatial specifications and constraints that will impact display design.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Access creative sources of information and research display trends to draw inspiration to inform display design.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design displays.

  1. Design displays that reflect organisational merchandise strategy, style guidelines and standards.
  2. Plan display structure and positioning that reflects customer traffic flow and visual paths.
  3. Incorporate multi-sensory elements into display design to enhance customer engagement and interaction with product.
  4. Design displays that promote cross-selling and generate commercial benefit.
  5. Design displays that are structurally sound and meet work, health and safety requirements.
  6. Apply principles and elements of design to display designs.
  7. Identify resources, materials and construction techniques required to build displays.
  8. Identify opportunities to create cost-efficiencies and maximise use of resources.
  9. Produce visual representations of display designs.
  10. Seek approval for display designs and make any required adjustments.
Design displays that reflect organisational merchandise strategy, style guidelines and standards.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan display structure and positioning that reflects customer traffic flow and visual paths.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Incorporate multi-sensory elements into display design to enhance customer engagement and interaction with product.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design displays that promote cross-selling and generate commercial benefit.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design displays that are structurally sound and meet work, health and safety requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply principles and elements of design to display designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify resources, materials and construction techniques required to build displays.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify opportunities to create cost-efficiencies and maximise use of resources.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce visual representations of display designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek approval for display designs and make any required adjustments.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Install displays.

  1. Source materials and resources required to create displays.
  2. Select appropriate time to build displays that minimises disruption to customers.
  3. Apply construction techniques and use power tools to build displays.
  4. Ensure product availability at primary location.
  5. Consider product grouping based on key features, price, size and type.
  6. Handle stock and equipment according to safe manual handling and work health and safety requirements to prevent injury to self.
  7. Finalise displays and adjust as required to ensure visual appeal is maximised.
  8. Ensure finalised displays meet display design and work, health and safety requirements.
  9. Clean and tidy work area and remove excess materials and stock.
  10. Dispose of waste to minimise environmental impacts.
Source materials and resources required to create displays.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select appropriate time to build displays that minimises disruption to customers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply construction techniques and use power tools to build displays.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure product availability at primary location.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider product grouping based on key features, price, size and type.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Handle stock and equipment according to safe manual handling and work health and safety requirements to prevent injury to self.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Finalise displays and adjust as required to ensure visual appeal is maximised.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure finalised displays meet display design and work, health and safety requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Clean and tidy work area and remove excess materials and stock.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Dispose of waste to minimise environmental impacts.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine display requirements.

1.1. Access and review a visual merchandising concept to determine display requirements.

1.2. Determine display purpose and desired messaging.

1.3. Identify scaling and spatial specifications and constraints that will impact display design.

1.4. Access creative sources of information and research display trends to draw inspiration to inform display design.

2. Design displays.

2.1. Design displays that reflect organisational merchandise strategy, style guidelines and standards.

2.2. Plan display structure and positioning that reflects customer traffic flow and visual paths.

2.3. Incorporate multi-sensory elements into display design to enhance customer engagement and interaction with product.

2.4. Design displays that promote cross-selling and generate commercial benefit.

2.5. Design displays that are structurally sound and meet work, health and safety requirements.

2.6. Apply principles and elements of design to display designs.

2.7. Identify resources, materials and construction techniques required to build displays.

2.8. Identify opportunities to create cost-efficiencies and maximise use of resources.

2.9. Produce visual representations of display designs.

2.10. Seek approval for display designs and make any required adjustments.

3. Install displays.

3.1. Source materials and resources required to create displays.

3.2. Select appropriate time to build displays that minimises disruption to customers.

3.3. Apply construction techniques and use power tools to build displays.

3.4. Ensure product availability at primary location.

3.5. Consider product grouping based on key features, price, size and type.

3.6. Handle stock and equipment according to safe manual handling and work health and safety requirements to prevent injury to self.

3.7. Finalise displays and adjust as required to ensure visual appeal is maximised.

3.8. Ensure finalised displays meet display design and work, health and safety requirements.

3.9. Clean and tidy work area and remove excess materials and stock.

3.10. Dispose of waste to minimise environmental impacts.

Required Skills and Knowledge

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine display requirements.

1.1. Access and review a visual merchandising concept to determine display requirements.

1.2. Determine display purpose and desired messaging.

1.3. Identify scaling and spatial specifications and constraints that will impact display design.

1.4. Access creative sources of information and research display trends to draw inspiration to inform display design.

2. Design displays.

2.1. Design displays that reflect organisational merchandise strategy, style guidelines and standards.

2.2. Plan display structure and positioning that reflects customer traffic flow and visual paths.

2.3. Incorporate multi-sensory elements into display design to enhance customer engagement and interaction with product.

2.4. Design displays that promote cross-selling and generate commercial benefit.

2.5. Design displays that are structurally sound and meet work, health and safety requirements.

2.6. Apply principles and elements of design to display designs.

2.7. Identify resources, materials and construction techniques required to build displays.

2.8. Identify opportunities to create cost-efficiencies and maximise use of resources.

2.9. Produce visual representations of display designs.

2.10. Seek approval for display designs and make any required adjustments.

3. Install displays.

3.1. Source materials and resources required to create displays.

3.2. Select appropriate time to build displays that minimises disruption to customers.

3.3. Apply construction techniques and use power tools to build displays.

3.4. Ensure product availability at primary location.

3.5. Consider product grouping based on key features, price, size and type.

3.6. Handle stock and equipment according to safe manual handling and work health and safety requirements to prevent injury to self.

3.7. Finalise displays and adjust as required to ensure visual appeal is maximised.

3.8. Ensure finalised displays meet display design and work, health and safety requirements.

3.9. Clean and tidy work area and remove excess materials and stock.

3.10. Dispose of waste to minimise environmental impacts.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

review a visual merchandising concept to design and create three of the following visual merchandising displays:

window display

lifestyle display

bulk stack display

event installation

promotional display

pop-up shop display

exhibition display

food display

create visual representations of the above display designs using digital software on at least one occasion

use common construction techniques and power tools to work with materials to create visual merchandising displays

create the above displays:

applying the elements and principles of design

following work, health and safety requirements

within typical workplace time constraints

that align with visual merchandising style guidelines and standards

incorporate the following sensory elements, on at least one occasion, in the above displays:

sound

smell

touch

sight.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

types of visual merchandising displays:

purpose

benefits

limitations

key aspects and considerations of visual merchandising display design:

creating alignment with organisational merchandise strategy

display purpose and desired messaging

scaling

spatial specifications

product styling

customer traffic flow

customer visual paths

materials

construction methods

current visual merchandising display trends

sources of creative influence

tools used creating visual representation of displays

techniques to achieve the following through visual merchandising displays:

increased customer engagement

sales generation

cross-selling

cost-efficiencies

common types of material and construction methods used in visual merchandising displays:

benefits

limitations

elements and principles of design and their application in visual merchandising display design:

elements of design:

texture

form

colour

space

line

principles of design:

harmony

rhythm

balance

dominance

scale

proportion

light

contrast

use of multi-sensory elements in visual merchandising displays:

sound

smell

touch

sight

key aspects of work, health and safety as it relates to visual merchandising displays.